In our twelfth episode – Nimish Dubey & Partha Srinivasan talk about the evolution of content – creation and consumption from a journalistic perspective.
Nimish Dubey is a leading newspaper columnist in India, a well respected blogger and new media journalist, an author, and an editor for books and magazines. A student and practitioner of old school journalistic values, he adapts his expertise and experience even when writing for emerging media.
In this episode:
1:40 Nimish Dubey Intro
5:32 What was the yardstick for content space pre-digital era?
7:25 Change in content creation & distribution [early to mid 2000s]
17:25 How has technology changed the way journalist approach news?
20:55 What is the shelf life of stories –traditional vs. today/online?
25:03 Different formats available for content today – the evolution
31:00 How should brand ideally approach influencers?
35:00 What approaches are brands taking to launch new products during the pandemic?
38:37 Any new trends or game-changers with reference to content consumption for the days ahead?
42:00 Episode Ends
You can find Nimish Dubey on,
Email – nimishdubey@gmail.com
Twitter- https://twitter.com/nimishdubey
Instagram – https://instagram.com/nimishdubey
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Music Credit: We use music from Purple Planet Music. Track : Ecstasy
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